Our Story

Our goal is to make fashionable clothing line for men and women with premium fabric that provide comfortable feel when wearing our apparel.

DAWN derives from the pronunciation of “Daung”, meaning Peafowl in Burmese, or more commonly known as Peacock. 

Instead of calling the Brand “Daung”, we came up with DAWN a similar intonation to that of Daung. DAWN which means, first appearance of light in the sky before sunrise. This symbolizes a new beginning for our brand, hoping for a brighter future yet integrating the elements of the origin of Burma.

DAWN first emerged in 2019, was born out of the designer's realization that there was a lack of local brands in Singapore. The brand aims to introduce T-shirt designs that resonate with a global audience, providing a refreshing and universally appealing to showcase both modern and contemporary designs from Singapore that will standout from the crowd.