DAWN T-shirt brand engaged in numerous high-level discussions with investors and distributors from across the globe. Their unique designs and the powerful narrative behind DAWN’s creation resonated deeply with attendees, setting the stage for significant business breakthroughs.
In a powerful blend of style and substance, Singapore apparel brand DAWN is launching a new collection dedicated to mental wellness. This initiative aims to champion positive thinking and bring quiet struggles into the light, reminding the public that many individuals walk a challenging path every single day.
DAWN’s avant-garde Summer 2025 Collection merges retro cyberpunk and Y2K aesthetics with glitchy TV head T-shirts, mirroring their in-store TV head mannequins for an immersive experience. Top designs like "Busy Bee, Busy Me" and "The Cyberpunk Boys" blend nostalgia with futurism, selling out fast after Shanghai pop-ups. Creative director Phyoe Lynn calls it a "love letter to the digital age," with fans praising the unique designs and premium fabric—unlike mass-market alternatives.
