SHANGHAI, Dec 2025 – Contemporary streetwear label DAWN launched its inaugural Autumn/Winter collection on Dec 18 through a high-profile collaboration with acclaimed designer Coco Ma Lingli. The exclusive launch event was held at Ma’s boutique in the historic Xintiandi Dongtaili, marking DAWN’s first foray into seasonal apparel.
The opening ceremony drew a curated group of VIP clients and fashion insiders, who previewed the capsule line in an intimate setting. Moving beyond its core T-shirt offerings, DAWN showcased a sophisticated range of cold-weather essentials. The collection featured heavyweight sweatshirts, technical windbreaker jackets, and premium wool sweaters, all blending the brand’s signature urban aesthetic with refined tailoring.
“Partnering with Coco Ma Lingli’s space allows us to present DAWN’s evolution in a context that celebrates both design innovation and Shanghai’s fashion heritage,” a brand owner stated.
The collaboration signifies DAWN’s strategic expansion into elevated seasonal collections, with the Coco Ma Lingli boutique serving as the exclusive launch point for the new line before a wider release.